Bluffs Peak Apparel

Call their bluff!

Born from a deep respect for the untamed outdoors and the unwavering spirit of those who serve America, we craft apparel that works as hard as you do. From sunrise hikes to long shifts, our gear is built for movement, durability, and purpose. Since day one, we've proudly stood with first responders, honoring their dedication through every thread. Whether you're scaling peaks, breaking ground, or answering the call, Bluff's Peak Apparel Co. is with you—every step, every climb, every mission.

Featured Products

Take a look at some of our favorite products!

A brown trucker cap with a mountain logo and the words 'Bluff's Peak Apparel Co.' resting on a textured red-brown surface with a black background.

$25.50

A camouflage patterned trucker-style baseball cap with a front patch reading 'Bluff's Peak' and a side tag with the Missouri Oak logo, against a dark background.

$30.00

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Man with mustache and long hair wearing a cap and khaki t-shirt squatting by a riverbank holding a rainbow trout.
A person in an orange shirt and a white cap is carrying a large slab of wood or stone on their shoulder at a construction site, with a pile of wood and a truck nearby.
Young man standing on a wooden pathway under a large antler archway with a sign reading 'Jackson Hole, WY' at the entrance.
Two young men standing on a rocky shoreline, each holding a fish they've caught, with water and mountains in the background during sunset.